Chase to Begin New Spanish Advertising Campaign

Chase's Consumer Bank is launching its first-ever Spanish-language television advertising campaign Thursday night on Univision and Telemundo networks in Phoenix and several other markets.

The TV ads are part of a broader new Spanish-language campaign called "Confia en ti. Confia en Chase," or "Confidence in yourself. Confidence in Chase"), which includes print, radio, bus shelters and other outdoor ads for the fast-growing customer segment.

"We want to make sure we are speaking to Hispanic consumers in a voice and a language that they understand," said Ryan McInerney, head of marketing for Chase's Consumer Bank. "Our new ads are designed to show that customers can trust Chase to provide the financial services needed in various life situations."

The commercials will run through the end of the year in Phoenix, Tucson, New York, Chicago, Dallas, Houston, San Antonio, El Paso and Harlingen, Texas.

Chase is the consumer and commercial banking arm of JPMorgan Chase & Co. (NYSE: JPM) and has more than 2,600 bank branches across the country.

Source: Chase Manhattan Bank (www.chase.com)

From Business Journal of Phoenix (www.bizjournals.com)