Agencies Advised: Value-Added Service Is Not Enough

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Agencies Advised: Value-Added Service Is Not Enough

Insurance agencies need to abandon the idea that providing value-added service will be enough of a differentiator for them to survive and thrive, the managing principal from Hales & Company said.

Robert J. Lieblein, speaking yesterday during the Hales seminar here titled “Chart a New Course, Creating and Enhancing Shareholder Value,” shared this view along with others who offered advice on what agents and brokers must do to differentiate themselves.

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