In 1999 it will be L.A.A.A. goals to:

• Advocate effectively on behalf of members.
• Strengthen our position as the voice of independent agents and insurance brokers producing hispanic business in California.
• Strongly support legislation that assures consumer protection and a level playing field for members in distribution of integrated financial services. As well as push for better policing of existing laws & regulations
• Dramatically increase member involvement in political fund-raising and Association awareness.
• Drive national and California state efforts to expand insurance protection for insureds by trying to minimize uninsured motorists.
• Enhance the competitive position of members by having common & competitive advertisin g avenues for its members
• Utilize the membership's collective clout in the marketplace to develop products which give them a sustainable competitive advantage & advertising.
• Assist members to prosper in the marketplace.
• Grow the business of independent agents and insurance brokers who serve inner-city and ethnically diverse communities in California by fully implementing urban opportunity programs.
• Tailor our products, services and programs to respond to the many different voices and needs within the membership that expect to be heard and fulfilled.
• Effectively communicate with each member by increased utilization of products, services and programs available through the association.
• Strengthen business skills of members by offering employee seminars & other training avenues.
• Assume a leadership role in helping our members exceed their customers' expectations through the continuous improvement of industry procedures, products and services.Explore and advocating technologies that improve the efficiency of insurance product delivery.
• Emphasize in our education programming information, tools and business practices that will lead members to improved performance and results.